LOCALIZED

COMMUNICATION

Localization is key to effective communication across different languages, cultures and community. It allows brands to connect on a more personal level and embraces both the linguistic and design nuances that differentiate a culture. With localization, brands can adapt to fit the culture of their audience and thus, increase it’s engagement with their global customers.

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WHO WE ARE

We are a cutting-edge creative boutique agency based in Tokyo.

Since 2008, Seitaro Design has established long-term partnerships with various global brands to maximize their branding and communication efforts in Japan. Our approach is to work with clients from the ground up, which means we take measures from all angels and strategize in relation to the client’s business objectives and missions. Whether launching a campaign, establishing a new brand or redesigning a business in Japan, our branding-oriented creative direction can fulfill all communication and design concerns.

WHAT WE DO

We localize brands in all communication and design aspects to fit the Japanese market.

Full-service

01

Full-service

We Offer A Full Service Communication Plan That Maximizes The Engagement Of Your Audience In The Japanese Market

Our team consists of professionals in both visual and storytelling.
Whether it’s developing the brand value and philosophy, or creating a message to reach the right audience, our proficient team of copywriters can verbalize to maximize your brand engagement.
Additionally, our design team is experienced in all dimensions of visual communication such as graphic, web design, videography, product design, architectural design and more. There is no need for you to work with multiple sources as we can take care all in-house.
Becoming our partner will guarantee a consistent message throughout all of your creatives.

02

Easy Communication

Worry-Free Communication With Our Native Bilingual And Multicultural Team

Understanding your brand is the uttermost importance to developing a strong brand communication plan and that’s why we have native English speaking staffs to work with you. Our foreign account team is led by an American national who has over 10 years of experience in global brand PR, digital marketing, event management and talent acquisition. Stress-free communication is promised from beginning to end and beyond.

03

Sustainability

Sustainable Development-Oriented Communication

Japan’s awareness on sustainable development is much behind compared to the US and Europe. We’ve valued the importance of sustainability and social impact at an early stage and have integrated this value in both our communication and design. With social responsibility becoming an important influential factor in brands, we will consider ESG positions in developing all creatives.

RESULTS

Client Relationship

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Client Satisfaction

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Repeat Rate

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Direct Business Rate

CAPABILITY

New Business/Product/Service
development in Japan

  • Hearing
  • Market Research
  • Interview
  • Value Proposition
  • Brand Distinction
  • Brand Promise Development
  • Brand Positioning
  • Target Setting
  • Brand Copy Development
  • Company, product, service naming
  • Brand slogan development
  • Trademark Research (partner lawyer)
  • VI Development
  • Key Visual Development
  • Package Design
  • Develop Brand guideline

Promotional strategy and
development

  • Promotion plan development
  • TVCM・Newspaper・Magazine・Digital Ad
  • Website development
  • Social media promotion
  • Content creation
  • Sales promotion

HOW WE DO

STEP / FLOW

  • Develop Brand Infrastructure

    • Assess and Analyze current brand
    • Market research and analysis
    • Develop plan overview
  • Develop Brand Image (Visual And Message)

    • Brand concept and message
    • Brand guideline
    • Brand mood
  • Develop Communication Plan

    • Medium-term and long-term planning
    • Annual communication planning
  • Execute Branding And Communication Plan

    • Key Visual and Ad design
    • Web design and development
    • Package design
    • TV and Online video creation
    • Office and space design
    • Content creation
    • Sales promotion planning
    • Social media promotion planning
  • Monitor & Santra

GET IN TOUCH

Looking to launch in Japan?

Tell us how we can help, and we'll get in touch shortly.

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